Publisher desk
News is an attribution product. Every item points to the original source; partner newsletters are friends, not feedstock.
64
issues
4
sources
Source quality queue
The public feed is live with outbound attribution, while source cleanup remains internal until Joshua approves Notion edits.
46
duplicate URL rows
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generic labels
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landing pages
News Article · 2026-05-13
Multiple notable NA/THC brand moves this week: FABRIC Zero hop water launches, Better Than Booze expands THC drinks to 1,500+ locations, ROLUS launches nationwide social hydration brand, Hoplark refreshes branding across all SKUs, Days Brewing partners with Sunrise for NA beer scale.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-05-13
Spirits distributors are now building dedicated THC beverage portfolios — a signal that cannabis-infused drinks are entering mainstream distribution infrastructure, with major regulatory implications for California and beyond.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-05-07
De Soi CEO exits after 4+ years; Days Brewing acquired by Sunrise Beverages for UK on-trade expansion; NA consumption during work hours rising; debate growing on minors being served NA beer — signals category maturing beyond niche.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-05-06
Dedicated non-alc distributors outperform traditional partners because non-alc distribution is a strategic function, not just logistics — the category lacks consistent retail placement rules that mature beverage categories rely on.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-05-05
Google News + BevNET sweep: Coors 0.0% Northeast rollout begins in May (nationwide 2027, World Cup tie-in). Wildwonder Blackberry Violet returns. MateVibe RTD yerba mate launches in Miami. Zero Proof Choice Awards 2026 now accepting entries. Dry Atlas next issue expected Wed 05.06. ANBA homepage: no new public news, member-only content.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-05-04
Wave of NA brand launches this week: Easy Does It Original Gold, Figlia Sole aperitivo, Good Twin NA rosé, Señorita 1777 THC spirit, Surly NA Hazy IPA. Crazy Mountain closes $15M round (CAVU). Zero Proof grows into national distribution with private labels.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-04-30
Major consolidation signal: TWG acquires Phony Negroni; Coors Light enters NA with Coors 0.0% for World Cup. Dry Atlas profiles Copenhagen's ABV-spectrum mega-bar. ARKAY announces global Zero Proof bar franchise expansion + NASDAQ eyes. BevNET: online grocer drops all alcohol, adds 100+ NA SKUs.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-30
The Wine Group acquires Phony Negroni/St. Agrestis; celebrities pivot to NA beer; hemp THC regulatory challenges grow; health data links alcohol to reduced brain function.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-04-29
Coors Light launches Coors 0.0% in Northeast U.S. markets May 2026, timed to FIFA World Cup 2026; national expansion planned for 2027. Major legacy beer brand entry into NA space.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-04-29
Coors Light enters NA beer with Coors 0.0%, rolling out in Northeast retailers in May — timed to the 2026 World Cup. Signals major macro-brewer acceleration in NA and adds household-name brand to the shelf.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-04-29
Google News + BevNET + ANBA sweep: BevWire forecasts NA market at $22B; online grocer drops all alcohol for NA-only; Spirits of Virtue builds 30k sq ft production facility; Princess Cruises launches zero-proof POURS program; TTB releases low/no alcohol guidance.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-04-29
Copenhagen's Alexandra Hus (1,000-cap bar by EVE World) runs a 'triple-format' beverage program: every drink available at no-alc, low-alc, and classic ABV — a venue model signaling that NA integration is moving beyond tokenism.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Industry Press Release · 2026-04-29
One of the world's largest wine producers (TWG) acquires Phony Negroni® (NA RTS cocktails in 7,000+ US outlets) from St. Agrestis. Also includes Amaro Falso®. Marks major CPG consolidation signal and validates premium NA cocktail category at scale.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-04-28
NA beer market forecast to $42.3B by 2033 at 7.5% CAGR; BevNET flags Charm Social Tonic MN launch and Spirits of Virtue 30k sq ft AR facility opening; broad no/low innovation wave continuing.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-27
Brand moves & distribution: BOLLE into Total Wine, TÖST into Hyatt Hotels, Busty Lush MOMOSA into Walmart, Mother Root into Tesco nationwide; Athletic Brewing CMO departs.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-23
THC beverages hit $239M (+135% growth); NA market enters consolidation phase; Sensori hires Poppi's former VP; ABV transparency hits menus.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-23
NA market enters consolidation phase; THC beverages hit $239M (+135%); ABV transparency expands to menus; BRĒZ exec moves signal category maturation.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-23
NA market entering consolidation phase as funding tightens; THC beverages reach $239M (+135% YoY); ABV transparency hits menus; Sensori hires Poppi's former VP.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-04-22
NA category approaching consolidation inflection point as VC funding tightens; aggregator thesis gaining traction; multi-brand shared-sales structures already emerging (All the Bitter, Jøyus, Monday, Blind Tiger).
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-20
Monday brand moves edition — latest in non-alc brand moves, distribution and openings. Full content pending fetch.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-20
Latest Non-Alc brand moves, distribution and openings — week of Apr 20, 2026.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-17
BRĒZ names Travis Duncan CEO; Brooklyn Brewery integrates NA as core lineup; Recess claims #1 US mocktail; Ohio blocks hemp ban; Hiyo expands team.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-17
New Leadership at BRĒZ; Brooklyn Brewery integrates NA lineup; Recess leads U.S. mocktails.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-17
New BRĒZ CEO (Travis Duncan); Brooklyn Brewery rebrands NA beers as core lineup; Recess Zero Proof claims top U.S. mocktail brand with major retail expansion; Ohio blocks hemp ban, Texas files suit against state officials.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-13
Monday brand moves edition — latest in non-alc brand moves, distribution and openings. Full content pending fetch.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-13
Latest Non-Alc brand moves, distribution and openings — week of Apr 13, 2026.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-13
TÖST and BERO expand into Kroger; Trinchero-Libby partnership scales NA sparkling wine nationally; Artemis Lounge opens as dedicated sober bar in Fayetteville AR; HOP WTR launches Peach Iced Tea SKU.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-13
Brand moves dominate: Lapo's expands to Target + Whole Foods, TÖST enters Kroger, BERO enters Kroger, Trinchero partners with Libby for national NA sparkling wine distribution. Switchback deploys BrewVo for NA production. Artemis Lounge opens in Fayetteville AR as a dedicated NA bar.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-09
NIQ confirms non-alc spirits and wine leading category growth; Hiyo leads NA RTDs nationally; restaurant margins tighten as alcohol contribution drops; Parch opens seed round; federal hemp ban threatens category.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-09
Non-alc grows as alcohol declines; Hiyo leads NA RTDs with national retail expansion; Mingle, Recess, De Soi grow double digits; restaurant profits fall as alcohol attachment drops; Parch opens seed round.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-09
Non-alc grows while alcohol declines; Seedlip playbook still shapes category; restaurant profits fall as alcohol drops — structural tailwinds for NA.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-09
Non-alc category continues to grow as alcohol declines; Seedlip's playbook still shapes category strategy; restaurant profits fall as alcohol sales drop.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-04-08
Moderation has two competing models — substitution (non-alc) vs. reduction (smaller alcohol pours). Half-pours and tiny cocktails compete directly with NA products for moderation-minded consumers.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-06
Monday brand moves edition — latest in non-alc brand moves, distribution and openings. Full content pending fetch.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-06
Latest Non-Alc brand moves, distribution and openings — week of Apr 6, 2026.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-06
Weekly brand moves roundup covering latest NA distribution wins, new openings, and product launches.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-04-04
BevNET (Apr 3): NIQ confirms March NA growth accelerated — 'healthy and stable' after brief early-March deceleration. BevNET (Apr 1): Brause launches national distribution on US Foods Direct via Mable; Mingle Mood Pomegranate Spark functional NA launch. ANBA: No new articles beyond prior sweep (Orangily, ISH, Sovi still featured).
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-03
Monthly roundup of March's top-clicked non-alc reads curated by Mock the Toast, highlighting the most-read stories in the industry that month.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-02
Constellation acquires HOPWTR; Giesen 0% and FRE lead NA wine; Mocktail Club wins Virginia ABC placement; female founders face funding gaps; hemp beverage uncertainty grows.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-02
Strategic bet on adjacency; non-alc demand not matching format supply; Northwest wineries adapt to moderation trend.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-04-02
Constellation's strategic bet on NA adjacency via HOPWTR acquisition; non-alc demand not yet matching available formats; Northwest wineries adapt to moderation trend.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-04-01
Dry Atlas Wednesday Apr 1, 2026 issue — archive not publicly accessible (subscriber-only). Content confirmed sent (Dry Atlas delivers every Wednesday). Joshua: please forward the 'view in browser' link from your email to populate full content.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-30
Latest Non-Alc brand moves, distribution and openings — week of Mar 30, 2026.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-30
Weekly brand moves roundup covering latest NA distribution wins, new openings, and product launches.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-30
Latest in Non-Alc brand moves, distribution wins, and venue openings for the week of Mar 30, 2026. Likely covers Constellation/HOPWTR acquisition announced Mar 27.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-26
Legacy spirits back NA tech; young drinkers demand flavor; the untapped low-ABV gap identified as growth opportunity.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-26
Legacy spirits producers backing NA tech; young drinkers demanding better flavor in non-alc; analysis of the untapped low-ABV gap as a bridging opportunity.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-23
Latest Non-Alc brand moves, distribution and openings — week of Mar 23, 2026.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-23
Weekly brand moves roundup covering latest NA distribution wins, new openings, and product launches.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-19
Big distributor makes move; on-premise demand shifting fast; wine's uncomfortable pivot to NA formats.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-19
Major distributor makes move into NA; on-premise demand shifting fast toward non-alc options; wine industry facing uncomfortable pivot as moderation accelerates.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-16
Weekly brand moves roundup; Aplós launches Dragon Fruit Martini RTD; HEINEKEN introduces zero alcohol, zero calorie product.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-03-05
Q1 2026 roundup: non-alc volume rebound, athletic brewing Puppy Bowl, BERO momentum, and retail expansion signals across multiple brands.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-02-11
Dry Atlas Feb–Apr 2026 coverage: spritz format trends, 15 founders to watch, Dry Boots (Vivino founder), and non-alc beer declining-alcohol market data. Archive links pending.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-02-05
Willie's Remedy+ raises $15M Series A; BERO hits $100M+ valuation; Go Brewing raises funding; Ball Corp. sold out of North American can capacity for 2026; NIQ: 74% of adult NA buyers are new.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-02-05
New fundings and one notable closure; 2026 can supply squeeze; Athletic Brewing lands Puppy Bowl sponsorship.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-02-02
Brand launches across kanna shooters, arena THC sales, and RTDs; Three Spirit enters Wegmans/Fresh Market; Cann expands to TX/FL Sprouts; Gen Z drove only 4% of U.S. alcohol sales in 2025.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-02-02
Three Spirit launches at The Fresh Market and Wegmans; distribution expansion signals growing retail adoption of NA spirits.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-02-02
Bonbuz launches Mood Pouches (kanna-based shooters); Chicago United Center becomes first major U.S. arena selling THC drinks; Nomaro premium NA aperitivo launching March 2026.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-01-28
Dry January as we know it is over — leading NA brands moving away from abstinence messaging as non-alc becomes part of everyday drinking, not a January ritual.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-01-21
Ghia leans out of Dry January messaging; moderation over abstinence signals a maturing NA consumer base going into 2026.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Mock the Toast · 2026-01-08
U.S. drinking hits historic lows; breweries pivot toward community, events, and NA options; Dry January data shows 28% of consumers planning no alcohol on NYE.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
Dry Atlas · 2026-01-07
Dry January 2026 edition — non-alc category enters year as $1B+ market; VinePair names 22 Best NA Brands for 2026; market forecast to reach $5B by 2028 per IWSR.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.
News Article · 2026-01-01
California AB 8 effective Jan 1, 2026: hemp extracts in food/beverages/supplements must be 99%+ pure CBD/CBN and contain NO THC. Effectively bans hemp-derived THC beverages in CA.
Routing only: No generated answer, provider call, retrieval, or capture starts from this news signal.